Support through Sport

This coming World Cancer Day will take place on Saturday 4 February.

Being on a weekend provides a unique opportunity for sport groups and organisations to create great visibility and involvement in sharing the message that ‘We can. I can.’ all be active in the fight against cancer.

In 2017, let’s harness the collective power of sportspeople across the globe to show their support on World Cancer Day, big and small, professional and amateur. All clubs, teams, athletes, officials and sport fans have the opportunity to fight cancer together.

We’re asking you to reach out through your network of sport ambassadors, groups, clubs and federations, to explore how you can create an activity or event and make some noise around the Day.

Why sport?

Like World Cancer Day, sport allows everyone at every level to participate and get involved. Partnering with sport groups will help us amplify the natural synergies in messaging and common areas of interest between the cancer community and sport, including being physically active, creating healthy cities, schools, and workplaces, and joining forces to make a difference.




Show your support on social media

  1. Simply take your ball, racket, frisbee, skis, helmet, paddle, or hand and write the World Cancer Day hashtag on it - #WeCanICan
  2. Take a photo of you, your team or your club with the #WeCanICan hashtag
  3. Show your support by sharing your photo as far and wide as you can across Facebook, Instagram andTwitter, including #WeCanICan and #WorldCancerDay in your post.
Support through Sport Social Media.png
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Ready. Set. Go! 

We’ve put together a couple of materials to help get you started.

Template letter: Easily reach out to sport organisation with this ready-made letter.
Support through Sport toolkit: Get ideas and inspiration on ways to get involved in the Support through Sport initiative with this toolkit. 


"World Cancer Day is very significant for us as we convey to the world our message of Commitment, Love, Strength and Hope to prevent and cure cancer, and relieve the pain when the battle is lost not before fighting it very hard."

Manuel Maldonado Rodriguez - Liga Contra el Cáncer, Honduras​

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