Press Release Template 2012

<h4><strong>Make a pledge to a healthier life on World Cancer Day - Together it is possible</strong></h4>

[INSERT LOCATION], February [XX], 2012 – On World Cancer Day 4 February 2012, [INSERT YOUR ORGANISATION] and the Union for International Cancer Control (UICC) are asking everyone in [INSERT COUNTRY] to make a pledge to join in the global fight against cancer - it is only by every person, organisation, and government individually doing their part that the world will be able to reduce premature deaths from this devastating disease.

[INSERT QUOTE FROM YOUR LOCAL SPOKESPERSON ON IMPORTANCE OF WCD, LOCAL ACTIVITIES AND CANCER PREVENTION] 

One in three cancer deaths can be prevented through changing lifestyle habits, such as eating healthily, exercising regularly, not smoking and reducing alcohol consumption. Therefore, a key mission of World Cancer Day 2012 is to collect pledges and encourage people across the world to commit to positive lifestyle change to reduce their cancer risk.

To realise this mission, a dedicated World Cancer Day 2012 application on Facebook has been launched to allow users to make their personal pledge to the online community by donating their Facebook status.  A companion campaign on Twitter will support #WorldCancerDay as a trending topic.

“On World Cancer Day we echo the World Health Organization’s belief that we can reduce deaths from non-communicable diseases, such as cancer, by 25 per cent by 2025; but this is only possible if we work together to realise achievable and impactful interventions,” comments Cary Adams, UICC Chief Executive Officer. “Cancer knows no boundaries, so we all must take responsibility for beating this devastating disease. Together it is possible.”

Taking place every year on 4 February, World Cancer Day is the singular initiative under which the entire world can unite together in the fight against the global cancer epidemic. Urgent action against cancer is vital because the human suffering and economic impact of the disease is huge and only set to rise.  In fact, cancer cases are projected to almost double to 21.4 million by 2030, with nearly two thirds of all diagnoses occurring in low- and middle-income countries.

ENDS

About [XXX]

[INSERT INFORMATION ABOUT YOUR LOCAL ORGANISATION]

About UICC

UICC is a membership organisation that exists to help the global health community accelerate the fight against cancer. Founded in 1933 and based in Geneva, UICC’s growing membership of over 460 organisations across 120 countries, features the worlds major cancer societies, ministries of health, research institutes and patient groups. Together with its members, the World Health Organization, World Economic Forum and other key partners, UICC is tackling the growing cancer crisis on a global scale. 

UICC has responsibility for the World Cancer Declaration, World Cancer Day, World Cancer Congress and the World Cancer Leaders’ Summit. Additionally, it is a founding member of the NCD Alliance, a global civil society network that now represents almost 2,000 NCD organisations in 170 countries.

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