World Cancer Day theme: I Am And I Will

Our commitment to act will lead to powerful progress.

Whoever you are, your actions - big and small - will make an impact. 

Progress is possible but it's not inevitable. We need your commitment to create a cancer-free world. 

It’s time.

The theme: 2019 - 2021

2020 marks the midway point of the 3-year ‘I Am and I Will’ campaign. ‘I Am and I Will’ is an empowering call-to-action urging for personal commitment and represents the power of individual action taken now to impact the future.

A 3-year campaign for impact

World Cancer Day is a campaign built to resonate, inspire change and mobilise action long after the day has passed.

A multi-year campaign offers a chance to create long-lasting impact by increasing public-facing exposure and engagement, more opportunities to build global awareness and impact-driven action.


Take action