What you can do to mark World Cancer Day

World Cancer Day is a truly global event, but to enable us to reach as much of the world’s population as possible, we need your help.

We appreciate that everyone supporting the Day has different needs and priorities, so to help focus your activities, we have identified three ‘levels’ of engagement which you may wish to undertake as you design your local 2012 World Cancer Day programme.

Please find an explanation of these engagement ‘levels’ below.

LEVELS OF ENGAGEMENT

Level 1 - General public

You will be able to use the following activities to engage your network and the wider general public of your country on the burden of cancer, and in-turn raise the profile of World Cancer Day:

  • Social media channels: Engage with your network via your Twitter / Facebook pages (global hashtags and key messages to share via social platforms are provided later in this toolkit).
  • A special Facebook application will be launched on the 1.2.2012 for the occasion of World Cancer Day – be sure to use it and share it widely!
  • Use the Cancer infographics: specially created for World Cancer Day 2012, these represent the global cancer burden in a visually engaging format (more information about these infographics can be found in the ‘Local activity guidance and toolkit overview‘ section of this document). Consider using these on your website and in member and media communications to support World Cancer Day.
  • World Cancer Declaration: share the Declaration with your members, and other members of the public, and encourage them to sign-up on World Cancer Day.

Level 2 - General public / UICC member organisations and partners

  • Add to the World Cancer Day online map of events and activities - Please share what you will be doing on / around World Cancer Day. The site is visited by media, individuals and organisations worldwide - therefore this is a great place to let the world know what you have planned – no matter how big or small.
  • Engage with your corporate sponsors and other corporate or not-for-profit organisations in your country to encourage their support in World Cancer Day. They could help by organising fund raising activities on your behalf and/or by using World Cancer Day messaging in their internal and external communications mechanisms (newsletters, websites etc).
  • Host a screening of ‘LIFE Before Death’: Members with a particular interest in palliative care and pain relief can support the Treat the Pain campaign by being part of a global film premiere series and hosting a screening of ‘LIFE Before Death’ - an award winning documentary film that raises awareness about inadequate access to palliative care and essential pain medicines. A special toolkit outlining ‘How to Host a Screening’ and ‘Presenter’s Notes’ is now available for download.

Level 3 - Advocacy push

  • Lobby your national policy makers and Ministers of Health, to support the adoption of cancer control targets and indicators at the upcoming World Health Assembly in May 2012. Full details and support for these efforts will be provided in the UICC Advocacy toolkit.
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