We appreciate that everyone supporting the Day has different needs and priorities, so there are a wide variety of ways for your organisation and members to get involved, from the basic engagement aimed at the general public (Level 1), to a more engaged level involving UICC member organisations and partners (Level 2) and even a “super engaged” level (Level 3), which is aimed at coordinating a global Advocacy Push.
We will be updating this section soon!
We encourage you to use the following platforms and suggested messaging to engage your members and encourage them to do something on the day to support our grassroots message of dispelling cancer myths.
LEVELS OF ENGAGEMENT
LEVEL 1 - BASIC
ANYONE AND EVERYONE / GENERAL PUBLIC
You will be able to use the following activities to engage your network and the wider general public of your country on the burden of cancer, and in-turn raise the profile of World Cancer Day:
- Social media channels: Engage with your network via your Twitter / Facebook pages (global hashtags and key messages to share via social platforms are provided later in this toolkit).
- Use the World Cancer Day posters and postcards which has been designed specifically for the 2014 campaign. You can use it digitally or as a printed document to promote the day and the theme.
- Website: Ensure that the World Cancer Day logo is present on your website, link to www.worldcancerday.org and even better, upload a small article onto your site about the day.
- World Cancer Declaration: World Cancer Day 2014 will be a unique opportunity for UICC members and partners to promote the refreshed World Cancer Declaration, recently launched at the 2013 World Cancer Leaders’ Summit in Cape Town, South Africa. The new document includes a set of 9 visionary targets and immediate actions to be implemented by governments and other stakeholders in order to achieve the Declaration’s overarching goal: “There will be major reductions in premature deaths from cancer and improvements in quality of life and cancer survival rates.”
LEVEL 2 - WANT TO DO MORE?
GENERAL PUBLIC / UICC MEMBER ORGANISATIONS AND PARTNERS
- Add to the World Cancer Day online map of events and activities - Please share what you will be doing on/ around World Cancer Day. The site is visited by media, individuals and organisations worldwide - therefore this is a great place in which to let the world know what you have planned, no matter how big or small. worldcancerday.org/events-map
- No inspiration? Check out our list of ideas on how to mark World Cancer Day, based on activities some of our members organised last year.
- Translate: Help bring the messages and tools of the World Cancer Day campaign to a wider audience. We would love to have additional translations for the posters and fact sheets. Contact firstname.lastname@example.org if you are interested in helping.
- Adapt the World Cancer Day poster, by adding your organisation’s logo before you disseminate it. Design files are available upon request.
- The four World Cancer Day Fact sheets have been created to dispel common global myths and misconceptions about cancer. Disseminate or adapt them for use amongst your network (French, Spanish and more languages available).
- The four World Cancer Day Evidence sheets have been put together to provide additional supporting information to the fact sheets. These are perfect to encourage further reading and information sharing on the key topics and messages of the campaign (available in English, French and Spanish and other languages!)
- Engage with your corporate partners with the Corporate Toolkit in your country to encourage their support in World Cancer Day. Millions of people are employed by international corporates and we believe that each of them can play a major role in disseminating information about cancer inside and outside their business. We also believe that corporates should use World Cancer Day to unite their employees around an issue which affects so many.
- Use the Cancer infographics: To be released on February 4th.
LEVEL 3 - SUPER ENGAGED
Engage with your government to work in partnership to meet the Global Action Plan on NCDs commitments based on systematic and effective cancer control planning within the context of delivering an operational national NCD action plan.
To help you respond to this challenge, we have three core resources to support you in your efforts:
- The Advocacy Toolkit (2nd Edition, 2013)
- 2013 World Cancer Declaration
- International Cancer Control Partnership (ICCP) Portal.
Please visit: www.uicc.org/advocacy/our-campaigns for more information and supporting documents.
On World Cancer Day 2014, we will launch an updated version of our Advocacy Toolkit, closely aligned with the refreshed World Cancer Declaration and its targets and priority actions. The first version of this toolkit was launched around the 2011 UN High-level Meeting on NCDs to better equip members to advocate around commitments made in the Global Action Plan on NCDs.
Following the successes of the last two years, it is timely to refresh this resource as the cancer community comes together once more to drive progress towards 2025.
The practical tools and resources presented in the new edition, including a guide to mainstreaming cancer in the post-2015 agenda and a series of evidence sheets that support each of the World Cancer Declaration targets, are designed to facilitate this collective action.
It is time to raise a united voice to make cancer and NCDs a priority for governments and to ensure that it is addressed as part of a coordinated global effort – a unique opportunity to ensure that governments receive the adequate technical, human and financial resources to mitigate the social and economic burden of cancer on future generations.
On 4 February 2014, download and become familiar with the new Advocacy Toolkit and help us disseminate it.