World Cancer Day theme: I Am And I Will

This World Cancer Day, we recognise that our commitment to act will lead to powerful progress in reducing the global impact of cancer. So, this 4 February whoever you are, your actions - big and small - will make lasting, positive change. We need your commitment to create a cancer-free world.

This World Cancer Day, who are you and what will you do?

A 3-year campaign for impact

World Cancer Day is a campaign built to resonate, inspire change and mobilise action long after the day has passed.

A multi-year campaign offers a chance to create long-lasting impact by increasing public-facing exposure and engagement, more opportunities to build global awareness and impact-driven action. 

2021: Together, all our actions matter

2021 – the ultimate year of the ‘I Am and I Will’ campaign – shows us that our actions have an impact on everyone around us, within our neighbourhoods, communities and cities. And that more than ever, our actions are also being felt across borders and oceans. This year is a reminder of the enduring power of cooperation and collective action. When we choose to come together, we can achieve what we all wish for: a healthier, brighter world without cancer. Together, all of our actions matter. This World Cancer Day, who are you and what will you do?

Take action


2020: Progress is Possible

2020 was a historic year marking the 20th anniversary of World Cancer Day. It was a chance to look back and celebrate the past progress made in cancer control as well as a clear opportunity to look forward to the next decade and beyond. In 2020, we saw supporters and leaders around the world reflecting on the brave and bold actions needed to accelerate further progress for a world without cancer.






2019: Commitment to Act

2019 spearheaded the first year of the three-year ‘I Am and I Will’ campaign, with supporters encouraged to reflect on what they could to do reduce the impact of cancer for themselves, their community and the wider world. The new theme serves as a powerful reminder that no matter who we are, we all have a positive and important role to play in creating a world without cancer.