Colombian Ministry of Health takes to Facebook Live
Garnering over 3,000 views, the Ministry of Health of Colombia hosted a Facebook Live broadcast for World Cancer Day. The broadcast featured a panel of cancer experts, among them including the Director of the National Cancer Institute, who offered a robust discussion around cancer. The experts helped to answer questions about cancer, including its signs and symptoms and ways to reduce cancer risk factors.
Education through an immersive digital experience
An innovative digital campaign captured the attention of the public in Colombia on World Cancer Day as the Colombian League Against Cancer launched their new campaign, “Stomach Cancer, a silent host". Highlighting the importance of prevention and early detection of a disease that affects more than 7,000 Colombians, the campaign launched early morning on World Cancer Day at a popular shopping centre inviting shoppers throughout the day to learn more about how stomach cancer through an immersive experience.
To mark World Cancer Day, the Slovak Cancer League delivered public lectures as well as special information sessions for workplaces on prevention and screening. Counselling hours offered by the League’s network of doctors, nutritionists, psychologists and other experts were also extended on the day, while information from the National Oncology Institute and Ministry of Health were distributed widely to hospitals and the League’s network of psychologists to raise further awareness of cancer among healthcare professionals.