PREVENTION OF TOBACCO CANCER - PROVIDING ALTERNATIVE LIVELIHOOD TO BEEDI (TOBACCO) ROLLING WOMEN

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TRANSITION OF BEEDI ROLLING WOMEN TO SUSTAINABLE ALTERNATIVE LIVELIHOOD
PROJECT TO PREVENT TOBACCO CANCER – GROUND ROOT PREVENTION- AN EFFORT TO SALVAGE THE SOCIETY
The Cancer Institute (WIA), Chennai conducts awareness programs to help the beedi rolling women to come out of the industry to an alternative job. Interested women enroll for skill development training.
Wig making training is provided by Exodus Exports Pvt. Ltd., paying a monthly stipend to these women. Skill India associated with Government of Tamil Nadu and NABARD (National Bank for Agricultural and Rural Development) – sponsor these training program
These women are then permanently employed in Exodus Exports (P) Ltd and trained further to make Cancer Wigs for Cancer Patients
A dignified and safer job in a secured environment is provided besides regular counselling, workshop and entertainments are conducted to boost their morale
An amazing transformation happens in their lives. Once they were making products that would destroy people’s lives but now they make products that brings joy to many lives.
Video: https://vimeo.com/ecancer/download/1018634498/56d70a2b61