WCD Brazil

The WCD campaign developed by FEMAMA to support the UICC campaign invites all of society to value the unique stories of those living with cancer and advocate for more humanized, comprehensive, personalized and person-centered care.

Each person is unique, each tumor is unique.

Each story matters!

Together, we can transform the reality of cancer in the country.

HOW ARE WE GOING TO DO THIS?

MANIFESTO: Video of the presidency presenting the campaign's core message and inspiring an emotional connection.

ORANGE AND BLUE FEBRUARY: Advocacy actions coordinated with the FEMAMA Network to promote formal sessions, approaches with parliamentarians and public managers and lighting of public and cultural spaces with the colors blue and orange.

DIGITAL CAMPAIGN: Dissemination of accessible, educational and mobilization content on the main themes aligned with the campaign proposed by UICC.

EACH STORY IS UNIQUE: Series of video testimonials to highlight the particularities and diversity of experiences in each person's oncological journey, reinforcing that "each story is unique".

EACH STORY MATTERS: Engage the public to actively participate in the campaign and the upside down challenge using the campaign hashtags and sharing their stories.