Working in cancer (medical professionals, NGO staff, social workers...)
Dr Soumen, India
Video file
Dr Soumen Das
The Institute of Breast Diseases, Kolkata launches Project Pink Army on World Cancer Day as a community-driven initiative against cancer, inviting volunteers from all backgrounds to join this noble cause of awareness and action. The movement promotes early detection linked with timely and appropriate treatment pathways, while encouraging citizen participation in strengthening equitable and people-centred cancer care systems. Through collective engagement, Project Pink Army aims to transform awareness into meaningful action and reduce cancer disparities.